On the surface, edible stars and hearts, rainbow-colored candy, and glittering drinks may seem like frivolous little luxuries, but FANCY SPRINKLES® Founder, Lisa Stelly, believes that small things make a big impact.
“One time I read a comment on one of our Fancy Edible Glitter posts, and someone said, ‘why would you put glitter in champagne?’ They were sort of knocking it,” said Stelly. “This was a few months ago, so we’re still in the pandemic, and my first thought was, why not? Do we really have to explain now that we’re doing little things that make us happy?”
Truly, I dare you to swirl some glitter in your cocktail or top a frosted cupcake with an iridescent sprinkle blend of pearls, crystals, metallic caviar, and shimmering sequins and not feel the corners of your mouth curl up. Beautiful, colorful, and sparkly treats just make people happy, it’s as simple as that. They make you feel, quite literally, like a kid in a candy store.
“I liken our products and the way that adults feel about them to the way children feel when they see a lollipop,” said Stelly. “Or the way my daughters feel when they walk down the toy aisle looking at the Barbies. It’s this wide-eyed, anything-is-possible, life-is-great-and-beautiful feeling.”
Stelly wants her products to elicit those warm fuzzies you feel when you pour sprinkles on your ice cream (or straight into your mouth, no judgment), and beyond that, she wants her products to inspire the Fancy fam to create their own joy.
“There are so many little nuances that our products bring to people, and I don’t think it’s insignificant,” Stelly said. “Cake decorating and the aesthetics of edible arts brought me out of a massive depression that nothing else cured —well, medicine helped— but it really brought me out of something and it gave me so much self-confidence. Once you master your art form or get better at it, it’s really therapeutic.”